Signe leads the innovative and (impatient) forward-seeking NAO culture and approach. She is a constant cross-industry student of anything and all things curiously interesting. She is a focused professional, starting from insights and research, moving forward with strong strategic concepts that are sharply, playfully and noticeably communicated. She is a sought-after international keynote speaker on strategy, trends and destination development.

Before NAO, Signe left her mark as Director of Development with Wonderful Copenhagen. She invented the concept of localhood as part of designing and developing the organization’s 2020-strategy: ”The End of Tourism – as we know it." Signe was also responsible for concept and development of the 10XCopenhagen project – rethinking tourism in Copenhagen towards 2030. Her track record also includes the idea, concept and development of innovation projects Chinavia, TourismX and Tourism+Culture Lab.

In 2017, Signe was identified among Denmark’s top 100 business talents. She also works as board member of Odense City Museums.

Contact Signe Jungersted at
signe@groupnao.com / +45 23383061

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Peter leads commercial relations and new business of NAO. Peter is the strategic giraffe who raises above the everyday conundrums to envision a tomorrow that is both more and better than today.

Before NAO, Peter Rømer Hansen has advised multiple executives in transforming their organisation and business to new strategic frameworks. Peter’s track record includes multiple market and destination strategies, ideation and initiation of innovation projects and organisational transition processes.

He has been Executive Vice President of Strategy and Market Communication with Wonderful Copenhagen, external expert advisor to the European Commission (EASME), and Head of Analysis with Strategic Forum in the Danish think tank Mandag Morgen.

Contact Peter Rømer Hansen at
peter@groupnao.com / +45 61613224

Junanto shapes the creative and tech pulse of NAO. With a mind wired for purpose, playfulness, and just the right amount of weird, he explores how AI, design, and systems thinking can turn abstract ideas into practical experiences, tools, and provocations.

At NAO, Jun leads the AI exploration for projects such as AI Opener for Destinations and Moving Destinations, making sure complex tech feels accessible and playful, even for non-techies. Tourism-trained by degree, he works with destinations on creative and strategic projects - from brand development and research to concept creation and strategy. His recent work includes the Greenland Brand Manual Refresh, Luxembourg’s Sustainability Journey, and the Dublin Coast Destination and Experience Development Plan. He’s also the creative mind behind the “Let Pigs Fly” conference visuals in Bruges and Prompto, the official mascot for Moving Destinations.

Before NAO, Junanto worked with the Global Destination Sustainability Movement (Europe) and TripCanvas (Southeast Asia). He holds a Master’s in Sustainable Tourism from the European Master in Tourism Management (EMTM) programme and a Professional Certificate in Sustainable Tourism from the Global Sustainable Tourism Council (GSTC). He’s a spare-time (award-losing) photographer, part-time drone pilot, and full-time art enthusiast.

Contact Junanto Xu at
junanto@groupnao.com

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Emil Brydensholt works at Group NAO as Senior Advisor and Business Development Lead. He works at the intersection of strategy, innovation and organisational change, with a clear focus on making AI practical, human and useful in everyday work. Emil works hands-on with teams and leaders, driven by how technology can reduce friction, remove repetitive tasks and create more space for creativity and meaningful work.

At NAO, Emil is deeply involved in the project ‘Moving Destin(AI)tions’ and plays a central role in shaping and driving the project forward. He works across concept development, programme design and partnerships, helping translate AI from ambition into concrete tools, workflows and organisational capability. His strength lies in bridging technology and people, ensuring that innovation stays at eye level.

Before joining Group NAO, Emil was part of building the company Canute, focused on scaling startups, gaining practical experience with growth and execution. He later brought that mindset into management consulting, working with strategy and organisational development before joining NAO.

Outside of AI and tourism, Emil is an enthusiastic rock climber and will happily tell you about it at any opportunity.

Contact Emil Brydensholt at
Emil@groupnao.com / +45 93977418

Magnus is a passionate advisor and programme manager that puts both heart and soul into Group NAO’s explorative missions. He comes with a diverse background and experience within research, management, media, tourism and market intelligence, and he draws from it all, when he naturally finds alternative paths to solving unusual challenges.

Magnus is keen on learning new languages and loves the joyful melody of percentages and data. He has a unique talent to pedagogically communicate findings from big data sets, and his love for letters is just as big as for numbers. Group NAO’s curiosity levels are constantly recharged by Magnus, who is, among others, leading the joint learning programme “AI Opener for Destinations” throughout 2024 and 2025. Magnus comes from a position as Marketing Manager, Business Intelligence at Visit Stockholm, as well as Chairperson for the Knowledge Group “Research & Insights” at City Destinations Alliance.

Stella is a Junior Advisor and NAO’s student power, always ready to take on a new puzzle. Her work sits at the intersection of research, communication, and analysis, where she combines curiosity with structure and a strong eye for detail. Whether exploring complex information or shaping insights into clear narratives, Stella supports NAO’s work across research, strategy-centered projects, and thought leadership, always with an analytical mindset and a creative twist.

At Group NAO, Stella conducted a first-of-its-kind comprehensive mapping of the European destination association landscape. Compiling and analysing more than 800 unique data points, she combined in-depth desk research with statistical analysis to build an up-to-date, evidence-based overview of the European destination ecosystem. Across projects, she draws on this same mix of rigour and imagination to explore emerging themes, connect dots across diverse topics, and help move NAO’s work forward.

Before joining NAO, Stella studied abroad at Cornell University (US), where she worked on research of socioeconomic inequality, and managed social media for an up-and-coming sustainable fashion label. After completing her bachelor’s in International Business at Copenhagen Business School (DK), she now studies Political Economy of Development at Sciences Po (FR) and the London School of Economics and Political Science (UK).

Outside the office, you’ll most likely find Stella writing light-hearted short stories or crafting funky handmade earrings – of which, she will excitedly assure you, there can never be too many.

Contact Stella Tomeckova at
stella@groupnao.com / +45 91199352

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Tobias from StudioFrost is a graphic designer, specialized in design for print, which includes magazines and reports, visual and brand identities as well as campaigns.

He works with a broad range of clients, both public and private, and has been working closely with Group NAO on several projects - including big reports like Arctic Horizon (Hundested med Horisont), Power Plant for the Planet (Svanemølleværket) as well as design of participatory walls for public engagement with Lillebælt (Middelfart & Fredericia Municipality & Bridgewalking Lillebælt).

See more at studiofrost.dk